Recently, we were asked by a prospective client what they should expect if they decided to move forward with Uncharted. After a moment of quick thought, we responded, “constant surprise”. Yes, constant surprise, over and over again. We firmly believe that whoever you employ to handle your marketing efforts should surprise you with constant, unexpected, smart thinking.
We believe this to be so important and a great measuring stick for any creative partners. You should be surprised. You should expect to be surprised. You’re paying someone to think for you. If they bring in ideas that stay the course and act as you would expect, then they haven’t done their job.