Swagnifying.

We spend so much time dreaming up branding ideas for other companies that it’s become very easy to forget about branding ourselves, and that’s not a good thing. In early 2020, we presented a magnifying glass idea for another project, but secretly wanted it for ourselves. We breathed a sigh of relief when they didn’t bite. “Yes! Let’s make 200 of them” we said. “They’ll be great leave behinds for our meetings!” we said. “Nailed it!”, we said. Just kidding, we never say “nailed it”, but we did make them. A lot of them. And, sure enough, within a say “nailed it”, but we did make them. A lot of them. And, sure enough, within a week after picking them up from the printer, meetings as we knew them
became obsolete.

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